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YouTube Do’s and Don’ts: Create, Manage, Monetize, Share
Wednesday December 4, 2024 3:15pm - 4:15pm CST
Session
YouTube continues to be the second most visited website, the second most popular social media channel, and the second most popular search engine. It is accessed by 47% of the online population at least once a month. And although a Google search may bring users to your website, you may never reach those natively searching YouTube. A holistic access plan should include a YouTube strategy. In this session, Mitch Peyser, President of PressPlay2Entertain, Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image, and Skip Elsheimer, Founder of A/V Geeks, explore the do’s and don’ts, (and pros and cons) of creating and managing a YouTube channel with examples from their respective organizations as well data from the UCLA Film & Television Archive. We will cover creating and launching a channel, aligning that channel with your objectives, and practical tips on SEO and monetization. We’ll also discuss the risks, what can go wrong, and how to avoid missteps. Attendees are encouraged to bring their questions and experiences to the session.
Speakers
avatar for Skip Elsheimer
avatar for Elizabeth A Hansen

Elizabeth A Hansen

Managing Director, Texas Archive of the Moving Image
Elizabeth Hansen is a creative problem-solver with more than two decades of expertise in archives, museums, history, and media. She joined the Texas Archive of the Moving Image as Managing Director in 2020 and served as the organization's Outreach and Education Manager from 2008 to... Read More →
avatar for Mitch Peyser

Mitch Peyser

PressPlay2Entertaint
After many years mining archives to create and promote classic music and video collections for Time Life, Mitch is now curating, creating, launching and managing YouTube channels including The Smothers Brothers, Bob Hope, and Tennessee Ernie Ford. The Smothers Brothers Channel has... Read More →
Wednesday December 4, 2024 3:15pm - 4:15pm CST
Session
  Session

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